International Women's Day 2020 Campaign Launch
FACES of SCIENCE– Because women in STEM are uniquely beautiful
From left: Ester Calvo Fernandez in the Marie Curie dress; Andreacarola Urso in the Dorothy Hodgkin top and Rosalind Franklin pant, Dhruvi Shah in the Agnes Pockels top and Rosalind Franklin pant, Beau Wangtrakuldee in the Marie Curie dress, Kayla Barekat in the Dorothy Hodgkin top and Rosalind Franklin pant, Andrea Detlefsen in the Dorothy Hodgkin top and Rosalind Franklin pant, and Zaina Banihani in the Dorothy Hodgkin top and Rosalind Franklin pant.
Although women and girls represent half of the world’s population, less than 30 percent of researchers worldwide are women. According to UNCESCO data (2014 – 2016), only around 30 percent of all female students select STEM-related fields in higher education. Globally, female students’ enrollment is particularly low in natural science, technology (3 percent), mathematics (5 percent), and in engineering (8 percent). Long-standing biases and gender stereotypes are steering girls and women away from pursuing careers in science-related fields. A 2015 study entitled Gender Bias Without Borders by the Geena Davis Institute showed that only 12 percent of women globally were identified as employed in STEM jobs. AmorSui is trying to change that.
AmorSui’s “Faces of Science” campaign features woman scientists with their own unique shapes, sizes, and stories. AmorSui stands behind the beauty of every woman in STEM and the ways in which she expresses her femininity at work. Together with its professional apparel line addressing the gap of size-inclusive functional protective clothing for women, AmorSui aims to encourage current women and future generations in the STEM fields to feel comfortable in their skin and empowered to discover the next big thing.